One of my favorite (underutilized) conversion strategies in the coaching industry is the guarantee. Yep, traditional no-risk, money-back type guarantees we see all the time in the digital course space.
Guarantees for your coaching offer should always be conditional.
Ie: The clients must do x, y, or z in order to qualify for the guarantee.
🔑 Here’s the key: You make that x, y, or z the critical thing your clients actually NEED to do to achieve the results they want in the first place.
This is how you make your coaching guarantee a win-win for everyone!
*Use the following list as inspiration to get your own ideas flowing on how to work a guarantee into your coaching program:
Mindset Coaching Examples
- “Complete all 12 weeks of your mindset coaching gameplan, submit your weekly reflections, and still feel no noticeable shift in your perspective, and I will refund your investment.”
- “Try the journaling, the gratitude lists, and the visualization practices for 6 weeks—if you’re not feeling lighter and more focused, your money is back!”
- “Put in the mindset work, show up for your sessions, and take daily action for 60 days. If nothing shifts, you get every penny back. Period.”
- “Complete all 8 mindset training modules, attend every group session, and implement the action steps. No progress? No problem—I’ll refund you.”
- “Meditate, reflect, and affirm your way through the next 30 days. If your outlook doesn’t improve, I’ll give you your money back.”
- “Follow every step of the mindset transformation framework. If you’re not breaking through your mental barriers after 90 days, it’s refund time.”
Wellness Coaching Examples
- “Stick to your personalized wellness routine for 30 days—yes, that means doing those morning stretches, drinking the water, and eating those veggies 🍎🥦. If you don’t feel healthier and more energized, I’ll happily return your money!”
- “Follow the nutrition plan, complete your workouts, and track your hydration daily for 30 days. If you’re not feeling an improvement, I’ll return your fee.”
- “Stick to the self-care hacks for a month (and yes, that includes logging your meditation time 🧘♀️). Not seeing results? Money-back guarantee!”
- “Complete the daily wellness checklists for 8 weeks—no skipping steps—and if you don’t feel better than ever, you get your money back.”
- “Log every meal, complete every workout, and stick to the hydration targets for 90 days. If you don’t feel a positive shift, your investment will be refunded.”
- “Stick to your weekly fitness and nutrition milestones for 45 days. If you don’t feel healthier, I’ll refund your program fee.”
Relationship Coaching Examples
- “Follow the communication strategies we outline for 60 days, have those weekly check-ins with your partner, and if you see zero improvement in your connection, you’ll get your investment back. No excuses, no fine print.”
- “Attend all sessions, apply the communication tools, and log weekly discussions with your partner. If you don’t see improvement in 60 days, I’ll refund you.”
- “Do the check-ins, the date nights, and the love language exercises (yes, all of them 💕). No spark after 2 months? Full refund!”
- “Implement every strategy we provide and track your progress as instructed. If your relationship doesn’t feel stronger in 3 months, I’ll return your payment.”
- “Use our connection-building tools for 30 days. If your bond isn’t stronger, your refund is waiting.”
- “Put in the work we outline, and if there’s zero progress in your relationship after 90 days, your money’s back.”
Parenting Coaching Examples
- “Try the tantrum-proofing techniques for a full month (yep, even during those chaotic grocery store runs 🛒). If you don’t see calmer, happier kiddos, we’ll give you your money back—no fuss, no muss.”
- “Complete the weekly parenting strategies and track the results. If you don’t feel more in control within 8 weeks, I’ll refund your fee.”
- “Test the bedtime routine hacks for a month—yes, even when it’s chaos at home—and if bedtime isn’t easier, you get your cash back!”
- “Follow the system, stay consistent, and if your parenting doesn’t feel less stressful in 60 days, I’ll return your investment.”
- “Show up to every session, complete the parent-child connection activities, and track your progress for 3 months. No improvement? You’ll get a full refund.”
- “Tackle the tantrums, bedtime chaos, and sibling squabbles for 30 days. If your household isn’t more peaceful, I’ll happily refund you.”
Business Coaching Examples
- “Implement the step-by-step strategies we provide, attend all sessions, and track your progress weekly. If, after 90 days, you’ve followed all instructions and haven’t achieved measurable business growth, I will refund your investment.”
- “Try our strategies, send those emails, and boost that visibility for 3 months. If your business doesn’t level up, it’s refund time!”
- “Take every step in the plan and work the system. If you don’t see measurable results, you get your investment back. No questions asked.”
- “Follow your action plan, track weekly metrics, and implement every growth strategy. No growth in 90 days? Full refund.”
- “Send the emails, schedule the calls, and show up for every session. If your business isn’t growing, I will give you your money back!”
- “Complete the roadmap steps without missing any details. If you don’t see tangible results in 90 days, you’ll get every cent back.”
Health Coaching Examples
- “Follow your customized health action plan to the letter—yes, every workout, every meal, every step—and if you’re not feeling stronger, leaner, or healthier after 8 weeks, you’ll get your money back. No cutting corners, no excuses.”
- “Log your workouts, meals, and progress weekly. If you don’t feel healthier after 12 weeks of following the plan, I will refund you.”
- “Eat the greens, take the steps, and try the smoothies for 30 days. Not stronger, leaner, or more energetic? Here’s your refund!”
- “Follow every single instruction in the health gameplan for 60 days. If there’s no improvement in your energy or fitness, you get your money back.”
- “Crush the workouts, hit the hydration goals, and stick to the diet plan for 6 weeks. If you’re not feeling amazing, I’ll give you a full refund.”
- “Stick to the plan without skipping any steps. No results in 3 months? Your investment is returned, no questions asked.”
Life Coaching Examples
- “Complete every session, take action on all weekly goals, and journal your progress daily. If you’re not feeling more aligned after 90 days, I will refund your fee.”
- “Follow the clarity framework for a full month. If you’re still feeling lost or stuck, I will happily refund your money!”
- “Take massive action on the life reset plan for 6 weeks. No progress? Your investment is fully refunded. No fine print.”
- “Complete all modules, participate in group discussions, and track your progress. If your life isn’t shifting in the direction you want within 3 months, I’ll refund you.”
- “Check off every goal, crush every habit tracker, and log your reflections for 30 days. If you don’t feel a transformation, you get your money back.”
- “Follow the action plan we create, attend every session, and take daily steps toward your goals. No results? Full refund, no questions.”
Career Coaching Examples
- “Apply the resume strategies, complete the networking checklist, and submit job applications weekly for 8 weeks. If you don’t land interviews, I’ll refund you.”
- “Use the interview prep tools, revamp your LinkedIn, and follow the career growth plan for 2 months. Still stuck? I will give you your money back!”
- “Follow the career coaching roadmap, track your actions weekly, and attend all sessions. No progress in your career? Full refund.”
- “Work through your personalized career blueprint for 90 days—revise your resume, network, and job search. If there’s no movement in your career, I’ll return your fee.”
- “Show up, take action, and send those applications! If you don’t land a job within 3 months of full effort, I will give you a full refund.”
- “Implement every strategy we give you and follow the checklist. If your career doesn’t progress after 60 days, your investment is returned.”
Spiritual Coaching Examples
- “Complete all sessions, practice your guided meditations daily, and reflect using the tools provided. If you don’t feel spiritually aligned in 90 days, I’ll refund your investment.”
- “Dive into the affirmations, guided meditations, and inner work for 4 weeks. Not feeling a soul-level shift? Your money’s back!”
- “Show up, do the inner work, and journal your breakthroughs for 6 weeks. If you’re not feeling more connected to your purpose, you get a refund.”
- “Follow the spiritual growth plan, complete all action steps, and log your progress weekly. If no change happens in 3 months, your investment will be refunded.”
- “Embrace the tools and rituals for a full month. If you’re not feeling lighter, more centered, or at peace, I’ll give you your money back!”
- “Stick to the spiritual awakening process for 60 days. No growth, no clarity? I’ll refund your money with no questions asked.”
Fitness Coaching Examples
- “Attend every session, log every workout, and track your nutrition. If you’re not seeing results in 8 weeks, I will refund your money.”
- “Follow the workout plan, log your meals, and stick to the daily habits for 30 days. Still stuck? Refund incoming!”
- “Crush the workouts, stay consistent, and log every milestone. If you don’t feel stronger or fitter after 60 days, you’ll get every cent back.”
- “Complete your fitness routine, submit weekly progress reports, and stay consistent for 90 days. No measurable improvement? Full refund.”
- “Show up, sweat it out, and track your reps! If you’re not hitting your fitness goals in 2 months, I’ll happily refund you.”
- “Follow the plan, stay accountable, and show your progress. No transformation after 3 months? Your money is returned—guaranteed.”
TIP: Another alternative to the money-back guarantee is the “I’ll coach you 1:1 until you ____” style guarantee.
*Notice one REALLY really important thing? Offering a guarantee in this style requires you to deliver a hyper specific promise with your offer.
AKA, the client does the work, and they should expect x, y, and z. No vague sense of “betterness” or “happy vibes”… but a juicy future reality they can look forward to when they work with you as their coach.
Ready for clients to come to YOU online?
At Three Day Launch, we help speakers create websites that attract and convert clients.
Book a free discovery call today, and let’s talk about how we can help you get noticed, get booked, and get paid 💸
