About Three Day Launch custom coaching websites by Sierra Janisse.
Custom coaching websites, launched in just 3 days.
Three Day Launch designs and ships custom websites for coaches who are tired of waiting months and spending thousands for a site that still doesn't feel like them.
For experts who genuinely care about their people.
Every coach deserves a website worthy of your vision.
When we say "coach" we mean an expert who works with clients in some form of live support. Traditional 1:1 work, or 1:many programs in all sorts of formats.
Whether you call yourself a "coach" or not, you're someone who's truly invested in the success of your people.
And that makes you our kind of people.
Four principles behind every coaching site we ship.
Custom, never templated
Every site is designed from a blank canvas around your brand, voice, and offer.
Fast, 3-day turnaround
No 6-week timelines. We design, revise, and launch in 72 hours, start to finish.
Built to convert
Every page is structured around one goal: turning visitors into aligned clients.
One designer, end-to-end
You work directly with Sierra. No agency handoffs, no junior designers, no middlemen.
Why Three Day Launch exists.
Most coaches we talk to have the same story. They booked an agency, paid a deposit, sat through endless discovery calls, then waited months for a site that still didn't quite feel like them. Or they tried to DIY it on a template and ended up with something that looks like every other coach on the internet.
We built Three Day Launch to be the opposite of that. One strategy call, one focused design day, one launch day. A real custom website, built by a human designer, live in 72 hours. No bloat, no upsells, no surprises.
The goal isn't just a pretty site. It's a site that books discovery calls while you sleep.
Hi, I'm Sierra Janisse.
I'm the founder of Three Day Launch and the creative director behind every site we launch. When you work with us, you work directly with me. No handoffs, no junior designers, no agency middlemen.
I've launched hundreds of websites for businesses across every industry, from coaches and consultants to interior designers and hair stylists, accountants and dog groomers. Along the way, I noticed the same thing kept happening: brilliant coaches were stuck with websites that didn't match the quality of their work, because the "good" option always seemed to cost thousands and take months.
As a Chicago-based website designer working with coaches across the globe, I kept seeing the same two extremes: a Squarespace or Wix template that looked like every other coach online, or a five-figure agency build that took six months to launch. Neither served the coaches I wanted to work with. The ones doing real, life-changing work with their clients.
I built Three Day Launch as a genuine third option: a fully custom alternative to coaching templates, designed by a human, delivered in 72 hours, at a price that actually makes sense for a growing practice. See what's included in a 3-day launch, browse recent coaching website projects, or read more about our approach to web design for coaches.
I started Three Day Launch because I believe every coach deserves a website they're genuinely proud of, without a 6-week timeline or a five-figure invoice. Based in Chicago, working with clients worldwide.
What clients say about working with Sierra.
Always pleasant, upbeat, and open to feedback, making the process smooth and enjoyable. Your creativity and attention to detail really shone through, and you were able to translate my ideas into a beautiful, functional website.
You are the best thing that's happened for my online business. Now, this website feels like ME. Like people can actually feel who I am and see what I'm up to! YOU TOTALLY ROCK!
I love how you asked great questions and had creative ways of figuring out what we wanted. The end result really shows that part of us. You helped us send the message we were hoping to send.
Frequently asked questions.
How long does a 3-day website launch actually take?+
Three working days from kickoff to live site. We do a strategy call up front, then a dedicated design day, and your custom coaching website goes live on day three. No 6-week timelines, no agency limbo.
Who is Three Day Launch for?+
Coaches, consultants, and experts who work with clients in some kind of live support. This could look like 1:1 coaching, group programs, masterminds, or hybrid offers. If you're invested in the people you serve and ready to look the part online, you're our kind of client.
Where is Sierra based and do you work remotely?+
Sierra is based in Chicago, IL and works with clients all over the world. The entire Three Day Launch process is all remote; so meetings and design reviews are held virtually.
What makes Three Day Launch different from Squarespace, Wix, or an agency?+
Templates like Squarespace and Wix make your site look like every other coach online. Agencies take months and cost five figures. Three Day Launch is the middle path: a real custom site, designed by a human, launched in 3 days, at a fraction of the agency price.
Ready to launch your site in 3 days?
Tell us about your coaching business and we'll show you exactly what your custom site could look like.
- Custom designed
- Launched in 3 days
- Built to convert