Whether you’re a seasoned speaker or just starting to get noticed, having an effective, easy-to-manage website is essential to building your brand and expanding your reach.

So, how do you create a website that actually works for you as a speaker? Let’s break it down! 👇

1. Focus on One Clear Call to Action (CTA)

The most important aspect of your speaker website is having a clear primary call to action (CTA). Whether you want visitors to subscribe to your email list, inquire about booking you for an event, or schedule a discovery call to learn about your coaching services, make it obvious and easy to take that next step.

• CTA Example 1: Subscribe to Your Email List: Growing your audience is key to your success as a speaker. A prominent email sign-up form can ensure that you stay connected with your audience long after they leave your website.

• CTA Example 2: Book You for an Event: If booking speaking engagements is your primary goal, your website should make it easy for event coordinators to inquire about availability and pricing.

• CTA Example 3: Book a Discovery Call: If you offer coaching or consulting services, use your site to allow potential clients to book a call and explore how you can help them.

Whatever your primary CTA is, make sure it’s simple and visible on every page, especially your homepage!

2. Key Elements Every Public Speaker Website Needs

To create a truly effective website, make sure to include the following sections that showcase your expertise, make it easy for clients and event coordinators to book you, and ensure a smooth user experience:

• Testimonials: Social proof is incredibly powerful. Featuring testimonials from past clients or event coordinators will build trust and credibility, making it more likely that visitors will take the next step.

• Speaker Highlights: Showcase your best work! This could include videos of your talks, past speaking engagements, or notable media appearances. Make sure to highlight your expertise in a way that speaks directly to the needs of your target audience.

• An Accessible Media Kit: Event coordinators need quick access to your speaker bio, photos, media mentions, and other key information. Make sure your media kit is easy to download and organized in a way that helps coordinators find exactly what they need. This could be the difference between being chosen for a speaking event or not!

• Sizzle Reel on Your Homepage: A dynamic, professional video of you speaking or showcasing your highlights should be front and center on your homepage. And yes, it needs to be mobile-responsive—most people will be viewing your site on their phones, so don’t miss the opportunity to make a great first impression.

• Mobile-Responsive Design: Speaking of mobile-friendly, your entire site should be designed to look amazing on any device. This is no longer optional—most visitors will be viewing your site from a mobile device, and a site that isn’t mobile-optimized could mean losing potential clients.

• An About Page with Personal Connection: Tell your story, but also connect with your audience on a deeper level. This is where you show who you are, why you’re passionate about speaking, and how you can help others. Build that personal connection, especially with event coordinators, who will want to understand your story before booking you.

3. Make Your Website Easy to Edit & Customize

As your brand grows, your website should grow with you. One of the most frustrating things for busy speakers is having a website that’s hard to update. If your website is locked into a platform or requires a developer to make even the smallest changes, it can slow down your growth and prevent you from staying relevant.

When building your speaker website, make sure it’s super easy to edit and customize. You want to have the flexibility to add new content, update your bio, adjust your speaking topics, and tweak your call-to-action whenever needed—without relying on a tech or development team.

4. Ready to Launch Your Speaker Website?

Creating a website as a public speaker doesn’t have to be complicated! The key is to focus on the essentials: one clear call to action, a user-friendly design, and the flexibility to adjust as your brand grows.

But if you’re ready to take your speaker website to the next level and create a site that’s both powerful and easy to manage, we’re here to help! At Three Day Launch, we specialize in creating high-converting websites that are perfect for public speakers. Not only will your website look stunning, but it’ll be easy to edit and grow with your business.