Too many coaches grind themselves into exhaustion chasing clients—either throwing spaghetti at the wall with random strategies or burning cash on ads that bring zero ROI. 😫

Then there are the coaches who know they don’t want to waste time or money. So, they put on their thinking caps, grab their notes, and cozy up to ChatGPT to start ideating.

But they never move past the idea phase to actually getting clients. (For my aspiring coaches who spend ideation time perfecting business cards in Canva—we call this “procrastibranding” 😉).

In both cases, the result is the same: A talented, passionate coach willing to put in the work… with zero clients to show for it.

So why doesn’t all this hard work—whether brainstorming or marketing—actually work to bring in clients?

Because whether you’re:

✔️ Doing all the things OR
✔️ Doing all the THINKs…

Without a strategic coaching foundation, the result is the same: wasted time, money, and frustration.

I’ve witnessed variations of both scenarios over and over from clients who come to me for solutions after spending tons on empty-promise programs or outlining ideas for years.  

But don’t worry—this is exactly why we’re here. At Three Day Launch, I’ve created The Coach’s Cure, a 31-day guide designed to help you stop the overwhelm, get clients, and build a coaching business you can be proud of.

Let’s break it down, step by step, and get you back into business!

Days 1–10: The Coach’s Foundation 🔧🔑

In the first ten days, focus on laying the foundation for your coaching business, fixing what’s broken, and putting strategies in place to help you start booking clients. These strategies are designed to immediately create results and get you one step closer to your next coaching client.

1. Super Duper Niche

Niching down isn’t just about picking a topic—it’s about deeply understanding who you help and how you help them. Many coaches make the mistake of choosing a niche that’s too broad, making it hard to stand out).

The key:

Your niche should be specific enough to differentiate you. A strong niche statement clearly defines your audience, their problem, and the transformation you provide. If you’re struggling to attract clients, your niche positioning may be the missing link.

2. Create a Coaching Guarantee

One of my favorite (underutilized) conversion strategies in the coaching industry is the guarantee. Yep, traditional no-risk, money-back type guarantees we see all the time in the digital course space.

Guarantees for your coaching offer should always be conditional. Ie: The clients must do x, y, or z in order to qualify for the guarantee. 

🔑 Here’s the key: You make that x, y, or z the critical thing your clients actually NEED to do to achieve the results they want in the first place. 

This is how you make your coaching guarantee a win-win for everyone!

Click here for 50+ examples coaching guarantees you can use to inspire your own sales messaging.

3. Productivize Your Coaching Offers

One of the biggest mistakes coaches make is selling vague, unstructured coaching sessions. Instead of offering generic “one-on-one coaching,” create clear, outcome-driven packages that highlight the transformation your clients will achieve.

Think of your coaching as a product with a structured process, deliverables, and defined results. Clients are far more likely to invest when they see a tangible roadmap rather than an open-ended commitment. Packaging your expertise into a compelling offer increases conversions, improves client satisfaction, and positions you as a specialist rather than just another coach.

4. Price Positioning for Success

Pricing isn’t just about choosing a number—it’s about positioning your value.

Many coaches make the mistake of defining hourly or per-session pricing arrangements. Instead,use your “productivized” coaching offers to allow you the opportunity to price based on packages. This value-based pricing is built on market positioning, client expectations, and the results you deliver. Instead of pricing based on “what feels right,” align your pricing with perceived value and client outcomes. A well-positioned price creates confidence, attracts the right clients, and ensures your coaching is seen as an investment rather than an expense.

5. Create a 3-Step Signature Framework

A signature framework is a structured, repeatable method that defines how you guide clients from where they are to where they want to be. It simplifies your coaching process into three clear phases, making your expertise easy to understand, remember, and market. A great framework should be unique to your approach, action-driven, and client-focused.

Having a named methodology (e.g., “The Clarity-to-Confidence Framework”) instantly makes your coaching feel more structured, proven, and results-driven. This is what separates generalists from in-demand experts.

6. Use Psychology to Brand

Branding isn’t just about logos and colors—it’s about how you make people feel.

Instead of focusing on visual aesthetics alone, use psychological triggers to build connection and trust. This includes choosing colors that evoke the right emotions, crafting a brand voice that resonates with your audience, and using storytelling to make your message memorable.

A strong brand should position you as the go-to expert in your niche, reinforcing why you’re the right coach for your ideal clients. When done right, branding becomes a silent salesperson that builds credibility before you ever get on a sales call.

7. Build Lead Capture Automations

If you’re manually tracking potential clients or relying solely on social media DMs, you’re leaving leads on the table.

A lead capture system ensures that every visitor who engages with your content has an opportunity to enter your ecosystem—whether through a freebie, webinar, or consultation call. Automated lead capture helps streamline follow-ups, nurture relationships, and move prospects through your sales funnel efficiently. Without an automated system, potential clients will forget about you, even if they were initially interested.

8. Choose a Foolproof Freebie

A strong lead magnet (or freebie) is a powerful way to attract potential clients without hard selling. However, not all freebies convert.

If no one is downloading yours, it may be too generic, too long, or not solving an immediate pain point. A high-converting freebie should offer a quick win—something actionable that immediately provides value. Instead of a vague “coaching guide,” try a specific solution like “5 Mindset Shifts to Attract Your First Paying Client in 7 Days.” The goal is to create something so irresistible and valuable that people can’t help but sign up.

9. Automate Promotion

Even the best freebie won’t generate leads if no one knows about it. Automation allows you to consistently promote your lead magnet without constantly posting manually.

This can include automated email sequences, social media scheduling, and pinned content that drives traffic to your freebie 24/7. The key is to ensure your lead magnet is visible on your website, in your content, and across all relevant platforms. If your freebie isn’t bringing in leads, it’s time to audit your promotion strategy, not just the freebie itself.

Days 11–20: The Coach’s Content 📚📝

Once you’ve laid the groundwork, we’ll dive into content strategy and visibility. In this phase, you’ll learn how to deliver value and use your content as the key to attracting ideal clients.

1. Simplify Your Content Creation

One of the biggest mistakes coaches make is overcomplicating content. Instead of trying to be on every platform, focus on one primary platform where your ideal clients already hang out.

The key is consistency over quantity—posting one high-quality, valuable post per week is better than posting daily with no clear message. Your content should educate, inspire, and position you as an authority. When your audience sees you as the expert who understands their struggles and provides real solutions, they’ll be more likely to hire you.

2. Offer Free Discovery Calls

…but make sure they don’t turn into free coaching sessions! Discovery calls are a great way to convert potential clients—but only if done correctly.

Many coaches make the mistake of turning these calls into free coaching sessions, leaving clients satisfied but with no urgency to buy. A great discovery call should assess client fit, showcase your expertise, and guide them toward your offer.

Set boundaries upfront: frame the call not as a strategy session, but as a Discovery (or Sales) call. Your goal is to help them see why they need coaching, not to solve all their problems in one call.

3. Define Your Primary CTA

Every piece of content you create should guide potential clients to a clear next step—this is your Call to Action (CTA). The wrong CTA (like “Contact Me”) leads to confusion, while a clear, results-driven CTA leads to bookings. Instead of generic CTAs, use ones that create urgency and direct action, like:

✅ “Book Your Free Coaching Consultation”
✅ “Download the 7-Step Client Attraction Guide”
✅ “Apply for 1:1 Coaching (Only 3 Spots Left!)”

A strong CTA ensures your audience knows exactly what to do next—so they actually take action.

4. Optimize Your Website for SEO

Use keywords your ideal clients are searching for to ensure they can find you organically. Remember, a well-optimized website works 24/7 to bring in leads—without you constantly posting. 🙌

5. Tap Your Existing Network

Your next client might already be in your circle—but many coaches overlook this strategy. Instead of waiting for referrals, be proactive about reaching out. Reconnect with past clients, check in with people who showed interest in coaching but never signed up, and let your network know when you have new offers or availability. A simple message like,

➡️ “Hey [Name], I just opened up a few spots for [specific coaching program]. Let me know if you or someone in your network is interested!”

can lead to unexpected opportunities.

6. Define Your Ideal Client Hotspots

Where do your ideal clients already spend time? Whether it’s specific Facebook groups, LinkedIn communities, podcasts, or conferences, showing up in the right places increases your chances of being seen by the right people. Instead of hoping clients come to you, go where they already are.

Research three key places your ideal clients engage online and start adding value consistently—this builds trust before you ever make an offer.

7. Choose Your Primary Visibility Platform

Pick one platform to focus on for maximum impact, so you’re not spreading yourself too thin. Whether it’s Instagram, LinkedIn, YouTube, or TikTok, choose the platform where:

✅ Your ideal clients are actively engaging
✅ You feel comfortable creating content
✅ Your content format (video, text, audio) performs best

Once you establish authority on one platform, you can repurpose content for others—without exhausting yourself.

8. Form Partnerships with Aligned Vendors

A powerful way to grow your audience without paid ads is to partner with businesses and vendors that already serve your ideal clients. These could be therapists, financial coaches, fitness trainers, or other service providers who complement your niche.

Building referral partnerships creates win-win relationships where both parties gain exposure to new clients. Start by offering a free training, a valuable resource, or a special offer to their audience.

9. Use Testimonials & Case Studies as Sales Tools

Clients don’t just want to hear that coaching works—they want proof. Transform your testimonials into compelling before-and-after case studies that showcase real client results. Instead of vague praise like “This was amazing!”, highlight specific transformations:

➡️ “Before coaching, Sarah felt lost in her business. After our 6-week program, she landed three new clients and raised her rates by 40%.”

Seeing real success stories makes potential clients more confident about investing.

10. Plan a Daily Conversion Routine

Marketing doesn’t have to be overwhelming—it just needs to be consistent. A simple daily routine can keep you visible, engaged, and attracting new leads without burnout. Try this:

✅ 10 minutes engaging in comments & DMs
✅ One high-value post per day or week
✅ One direct offer (CTA) every few days

Over time, these small but consistent actions will compound into a steady stream of potential clients.

Days 21–31: The Coach’s Catalyst 🚀🔥

Now that you’ve set a solid foundation and put your content to work, it’s time to turn up the heat. In these final days, we’ll build on everything you’ve done to help you become a client-closing machine.

1. Nurture Your Email List

Your email list is one of the most valuable assets in your coaching business. Unlike social media, where algorithms control visibility, you own your email list—giving you direct access to your audience anytime. But simply having subscribers isn’t enough—you need to nurture them consistently. Send regular emails that provide value, insights, and stories while subtly reminding readers how they can work with you. Even if someone isn’t ready to buy today, staying in their inbox keeps you top of mind for when they are.

2. Offer Gift Collaborations to Grow Your List

One of the best ways to quickly expand your audience is by partnering with aligned businesses, influencers, or service providers who already reach your ideal clients. A gift collaboration allows you to offer a freebie (like a workshop, guide, or checklist) in someone else’s community in exchange for exposure. The key is choosing partners who serve a complementary audience but don’t compete with you—for example, a fitness coach offering a free mindset workshop in a nutritionist’s group.

3. Lead a Free Training in Your Aligned Vendors’ Group

Instead of always trying to build your own audience from scratch, tap into existing communities where your ideal clients already gather. Many Facebook groups, LinkedIn groups, and memberships welcome guest trainers who provide value to their members. Offer a high-value, no-pitch training that teaches something actionable while naturally positioning your coaching as the next step. The right training can establish instant credibility and bring warm, pre-qualified leads into your world.

4. Send Custom Reach-Outs to Your Hottest Leads

Not all leads convert immediately—some need a nudge in the right direction. If someone has downloaded your freebie, engaged with your content, or joined your email list, reach out with a personalized message. Instead of a generic “Are you interested in coaching?” message, use:

➡️ “Hey [Name], I noticed you grabbed my free [resource] last week! I’d love to hear what stood out to you. Are you currently working on [related goal]?”

This approach feels genuine, not pushy, and invites a real conversation.

5. Pitch Yourself to Be a Guest on Podcasts

Podcast guesting is one of the most underrated ways to get coaching clients. Unlike quick social media posts, podcasts allow you to go deep into your expertise while building instant trust with a warm audience. Research podcasts in your niche, pitch yourself with 3-5 valuable topics, and focus on delivering insights listeners can take action on immediately. When you position yourself as an authority, podcast listeners naturally become potential clients.

6. Follow Up with Old Clients

Your past clients are one of the best sources of new business—yet most coaches only focus on new leads. If someone has already worked with you, they:

✅ Know, like, and trust you
✅ Understand the value of coaching
✅ May need additional support

Check in with previous clients to see how they’re doing and offer a follow-up program, VIP day, or next-level coaching package. It’s easier to re-engage an existing relationship than to start from scratch!

7. Follow Up with Old Leads That Never Converted

Sometimes, people aren’t ready to invest in coaching right away, but that doesn’t mean they never will. Go back through your past inquiries and follow up with a personalized message like:

➡️ “Hey [Name], I know we talked about coaching a few months ago. If you’re still working toward [specific goal], I’d love to check in! Let me know if you’d like to chat.”

People appreciate the follow-up, and you’d be surprised how many finally say yes!

8. Create a VIP Day Intensive Offer

Some clients don’t want long-term coaching—they want fast results. A VIP Day is a high-ticket, one-day deep dive where you help a client achieve a specific transformation in one session.

VIP Days are great for clients who need quick momentum and prefer an intensive format over ongoing sessions. These can be structured as strategy days, implementation sessions, or workshops tailored to your expertise.

9. Ask Clients for Referrals

Happy clients love to refer—but only if you make it easy for them. Instead of waiting for referrals to happen organically, proactively ask your clients who else in their network could benefit from coaching.

To encourage referrals, you can:

✅ Offer a small incentive (discounts, bonuses, or a free session)
✅ Create a referral program that rewards them for introductions
✅ Simply ask! (Sometimes, the easiest way to get referrals is just reminding clients to send people your way.)

10. Speak at Virtual Summits & Conferences

If you want instant credibility and exposure, get in front of large, engaged audiences by speaking at virtual summits or industry events. Event organizers are always looking for valuable speakers, and this is a great way to establish authority, connect with new clients, and build relationships. Instead of pitching yourself as just another coach, frame your expertise around a high-impact talk that provides transformation. Many successful coaches credit public speaking opportunities as their biggest source of high-ticket coaching clients.

Ready to Transform Your Coaching Business? 🚀✨

Now that you have the tools, strategies, and systems to get your next coaching client and build a sustainable coaching business, it’s time to take action.

From building your foundational strategy to optimizing your content, SEO, and lead capture, you’ll be well on your way to booking clients and growing your business.

At Three Day Launch, we specialize in helping coaches like you build stunning, strategic websites so you can use your online platform to attract and convert clients.

Ready to create a site that’s as bold and impactful as your message? Let’s chat about how we can bring your vision to life.

One of my favorite (underutilized) conversion strategies in the coaching industry is the guarantee. Yep, traditional no-risk, money-back type guarantees we see all the time in the digital course space.

Guarantees for your coaching offer should always be conditional.

Ie: The clients must do x, y, or z in order to qualify for the guarantee. 

🔑 Here’s the key: You make that x, y, or z the critical thing your clients actually NEED to do to achieve the results they want in the first place. 

This is how you make your coaching guarantee a win-win for everyone!

*Use the following list as inspiration to get your own ideas flowing on how to work a guarantee into your coaching program:

Mindset Coaching Examples

1. “Complete all 12 weeks of your mindset coaching gameplan, submit your weekly reflections, and still feel no noticeable shift in your perspective, and I will refund your investment.” 
2. “Try the journaling, the gratitude lists, and the visualization practices for 6 weeks—if you’re not feeling lighter and more focused, your money is back!” 
3. “Put in the mindset work, show up for your sessions, and take daily action for 60 days. If nothing shifts, you get every penny back. Period.”
4. “Complete all 8 mindset training modules, attend every group session, and implement the action steps. No progress? No problem—I’ll refund you.” 
5. “Meditate, reflect, and affirm your way through the next 30 days. If your outlook doesn’t improve, I’ll give you your money back.”
6. “Follow every step of the mindset transformation framework. If you’re not breaking through your mental barriers after 90 days, it’s refund time.”

Wellness Coaching Examples

7. “Stick to your personalized wellness routine for 30 days—yes, that means doing those morning stretches, drinking the water, and eating those veggies 🍎🥦. If you don’t feel healthier and more energized, I’ll happily return your money!” 
8. “Follow the nutrition plan, complete your workouts, and track your hydration daily for 30 days. If you’re not feeling an improvement, I’ll return your fee.” 
9. “Stick to the self-care hacks for a month (and yes, that includes logging your meditation time 🧘‍♀️). Not seeing results? Money-back guarantee!” 
10. “Complete the daily wellness checklists for 8 weeks—no skipping steps—and if you don’t feel better than ever, you get your money back.”
11. “Log every meal, complete every workout, and stick to the hydration targets for 90 days. If you don’t feel a positive shift, your investment will be refunded.” 
12. “Stick to your weekly fitness and nutrition milestones for 45 days. If you don’t feel healthier, I’ll refund your program fee.” 

Relationship Coaching Examples

13. “Follow the communication strategies we outline for 60 days, have those weekly check-ins with your partner, and if you see zero improvement in your connection, you’ll get your investment back. No excuses, no fine print.” 
14. “Attend all sessions, apply the communication tools, and log weekly discussions with your partner. If you don’t see improvement in 60 days, I’ll refund you.” 
15. “Do the check-ins, the date nights, and the love language exercises (yes, all of them 💕). No spark after 2 months? Full refund!”
16. “Implement every strategy we provide and track your progress as instructed. If your relationship doesn’t feel stronger in 3 months, I’ll return your payment.” 
17. “Use our connection-building tools for 30 days. If your bond isn’t stronger, your refund is waiting.” 
18. “Put in the work we outline, and if there’s zero progress in your relationship after 90 days, your money’s back.” 

Parenting Coaching Examples

19. “Try the tantrum-proofing techniques for a full month (yep, even during those chaotic grocery store runs 🛒). If you don’t see calmer, happier kiddos, we’ll give you your money back—no fuss, no muss.” 
20. “Complete the weekly parenting strategies and track the results. If you don’t feel more in control within 8 weeks, I’ll refund your fee.”
21. “Test the bedtime routine hacks for a month—yes, even when it’s chaos at home—and if bedtime isn’t easier, you get your cash back!” 
22. “Follow the system, stay consistent, and if your parenting doesn’t feel less stressful in 60 days, I’ll return your investment.” 
23. “Show up to every session, complete the parent-child connection activities, and track your progress for 3 months. No improvement? You’ll get a full refund.” 
24. “Tackle the tantrums, bedtime chaos, and sibling squabbles for 30 days. If your household isn’t more peaceful, I’ll happily refund you.” 

Business Coaching Examples

25. “Implement the step-by-step strategies we provide, attend all sessions, and track your progress weekly. If, after 90 days, you’ve followed all instructions and haven’t achieved measurable business growth, I will refund your investment.”
26. “Try our strategies, send those emails, and boost that visibility for 3 months. If your business doesn’t level up, it’s refund time!” 
27. “Take every step in the plan and work the system. If you don’t see measurable results, you get your investment back. No questions asked.”
28. “Follow your action plan, track weekly metrics, and implement every growth strategy. No growth in 90 days? Full refund.” 
29. “Send the emails, schedule the calls, and show up for every session. If your business isn’t growing, I will give you your money back!” 
30. “Complete the roadmap steps without missing any details. If you don’t see tangible results in 90 days, you’ll get every cent back.” 

Health Coaching Examples

31. “Follow your customized health action plan to the letter—yes, every workout, every meal, every step—and if you’re not feeling stronger, leaner, or healthier after 8 weeks, you’ll get your money back. No cutting corners, no excuses.” 
32. “Log your workouts, meals, and progress weekly. If you don’t feel healthier after 12 weeks of following the plan, I will refund you.” 
33. “Eat the greens, take the steps, and try the smoothies for 30 days. Not stronger, leaner, or more energetic? Here’s your refund!” 
34. “Follow every single instruction in the health gameplan for 60 days. If there’s no improvement in your energy or fitness, you get your money back.” 
35. “Crush the workouts, hit the hydration goals, and stick to the diet plan for 6 weeks. If you’re not feeling amazing, I’ll give you a full refund.”
36. “Stick to the plan without skipping any steps. No results in 3 months? Your investment is returned, no questions asked.”

Life Coaching Examples

37. “Complete every session, take action on all weekly goals, and journal your progress daily. If you’re not feeling more aligned after 90 days, I will refund your fee.” 
38. “Follow the clarity framework for a full month. If you’re still feeling lost or stuck, I will happily refund your money!” 
39. “Take massive action on the life reset plan for 6 weeks. No progress? Your investment is fully refunded. No fine print.” 
40. “Complete all modules, participate in group discussions, and track your progress. If your life isn’t shifting in the direction you want within 3 months, I’ll refund you.”
41. “Check off every goal, crush every habit tracker, and log your reflections for 30 days. If you don’t feel a transformation, you get your money back.” 
42. “Follow the action plan we create, attend every session, and take daily steps toward your goals. No results? Full refund, no questions.”

Career Coaching Examples

43. “Apply the resume strategies, complete the networking checklist, and submit job applications weekly for 8 weeks. If you don’t land interviews, I’ll refund you.”
44. “Use the interview prep tools, revamp your LinkedIn, and follow the career growth plan for 2 months. Still stuck? I will give you your money back!” 
45. “Follow the career coaching roadmap, track your actions weekly, and attend all sessions. No progress in your career? Full refund.” 
46. “Work through your personalized career blueprint for 90 days—revise your resume, network, and job search. If there’s no movement in your career, I’ll return your fee.”
47. “Show up, take action, and send those applications! If you don’t land a job within 3 months of full effort, I will give you a full refund.” 
48. “Implement every strategy we give you and follow the checklist. If your career doesn’t progress after 60 days, your investment is returned.” 

Spiritual Coaching Examples

49. “Complete all sessions, practice your guided meditations daily, and reflect using the tools provided. If you don’t feel spiritually aligned in 90 days, I’ll refund your investment.” 
50. “Dive into the affirmations, guided meditations, and inner work for 4 weeks. Not feeling a soul-level shift? Your money’s back!” 
51. “Show up, do the inner work, and journal your breakthroughs for 6 weeks. If you’re not feeling more connected to your purpose, you get a refund.” 
52. “Follow the spiritual growth plan, complete all action steps, and log your progress weekly. If no change happens in 3 months, your investment will be refunded.”
53. “Embrace the tools and rituals for a full month. If you’re not feeling lighter, more centered, or at peace, I’ll give you your money back!”
54. “Stick to the spiritual awakening process for 60 days. No growth, no clarity? I’ll refund your money with no questions asked.” 

Fitness Coaching Examples

55. “Attend every session, log every workout, and track your nutrition. If you’re not seeing results in 8 weeks, I will refund your money.”
56. “Follow the workout plan, log your meals, and stick to the daily habits for 30 days. Still stuck? Refund incoming!” 
57. “Crush the workouts, stay consistent, and log every milestone. If you don’t feel stronger or fitter after 60 days, you’ll get every cent back.” 
58. “Complete your fitness routine, submit weekly progress reports, and stay consistent for 90 days. No measurable improvement? Full refund.”
59. “Show up, sweat it out, and track your reps! If you’re not hitting your fitness goals in 2 months, I’ll happily refund you.” 
60. “Follow the plan, stay accountable, and show your progress. No transformation after 3 months? Your money is returned—guaranteed.” 

TIP: Another alternative to the money-back guarantee is the “I’ll coach you 1:1 until you ____” style guarantee. 

*Notice one REALLY really important thing? Offering a guarantee in this style requires you to deliver a hyper specific promise with your offer. 

AKA, the client does the work, and they should expect x, y, and z. No vague sense of “betterness” or “happy vibes”… but a juicy future reality they can look forward to when they work with you as their coach. 

Ready for clients to come to YOU online?

At Three Day Launch, we help speakers create websites that attract and convert clients.

Book a free discovery call today, and let’s talk about how we can help you get noticed, get booked, and get paid 💸

If you’re a public speaker, landing professional speaking gigs is likely at the top of your to-do list. But here’s the big question:

➡ How to get professional speaking gigs?

➡ How to get paid speaking gigs?

Not only that, but how do you secure the paid speaking engagements that will most help you build your business and elevate your career?

Whether you’re just starting your speaking journey or you’re looking to land higher-profile gigs, we’ve got actionable strategies to help you get booked and get paid for doing what you love.

In this post, we’ll walk you through the key steps to getting more professional speaking gigs and paid speaking engagements, while setting yourself up as the go-to expert in your field.

1. Network and Build Relationships in Your Industry 🤝🔑

One of the most effective ways to get paid speaking gigs is through networking. Building strong relationships with event coordinators, other speakers, and industry professionals will open doors for speaking opportunities.

Effective networking strategies:

• Attend industry events and conferences: Whether you’re speaking or just attending, these events are great places to meet event planners and fellow speakers.
• Join speaker bureaus or platforms: These directories connect event organizers with speakers who meet their criteria.
• Collaborate with other speakers: Co-hosting workshops or webinars with other speakers can introduce you to new audiences and potentially lead to new opportunities.
• Leverage social media: Platforms like LinkedIn and Instagram are great for connecting with industry professionals, sharing your speaking engagements, and positioning yourself as an expert.

Networking isn’t just about meeting people—it’s about building meaningful relationships that can lead to paid speaking gigs and long-term speaking opportunities.

2. Pitch Yourself with a Winning Proposal 📝✍️

If you’re looking to get paid speaking gigs, you’ll need to know how to pitch yourself effectively. Event organizers receive dozens of proposals, so yours needs to stand out.

How to pitch yourself for speaking gigs:

• Craft a compelling speaker proposal that showcases your expertise, the value of your talk, and why you’re the perfect fit for the event.
• Be sure to customize each proposal based on the event’s needs and audience. Tailoring your pitch shows that you’ve done your research and understand what the event organizers are looking for.
• Highlight your past speaking experiences: Include testimonials from previous speaking engagements, a video demo of your presentation style, and any measurable results or success stories from your talks.
• Make it easy to book you: Your proposal should include a clear call to action, a link to your booking form, and an overview of your speaking fees.

The key to a successful pitch is demonstrating how you can solve the problem the event is facing and how your talk will deliver value to the audience.

3. Become a Thought Leader in Your Niche 🧠🏆

When you position yourself as a thought leader in your field, you naturally attract more speaking gigs—including paid engagements. Event planners want to book speakers who have a strong presence, authority, and influence in their industry.

How to become a thought leader:

• Write guest blog posts and articles in your area of expertise. Share actionable insights and ideas that help your audience achieve their goals.
• Appear on podcasts and webinars: Being a guest on other people’s platforms exposes you to new audiences and helps you build your speaking reputation.
• Share your knowledge on social media: Regularly post valuable content on platforms like LinkedIn, Instagram, or YouTube to engage your audience and build your authority.
• Publish a book or eBook: Writing a book is one of the best ways to establish yourself as a subject matter expert.

When you consistently produce valuable content and share your knowledge, you position yourself as the go-to speaker in your niche, which will help you get booked for professional and paid speaking gigs.

4. Get Testimonials and Referrals 🌟💬

One of the best ways to get booked as a professional speaker is through referrals. After each speaking engagement, ask your clients or event organizers for a testimonial or referral to help you book future gigs.

How to get referrals and testimonials:

• After your speaking engagements, send a follow-up email thanking the event organizers and asking for a testimonial.
• Offer an incentive for referrals: A discount on future speaking engagements or a thank-you gift.
• Build a referral program: Offer your clients a referral incentive for every speaking gig they help you book.

Testimonials from past clients (and collaborators) are incredibly powerful. So powerful in fact, that we gift all our clients the Social Proof Acquisition Playbook to make gathering testimonials for their website a breeze!

When potential event organizers see on your website that other people have been impressed with your speaking ability, they’re much more likely to book you.

5. Create a Speaking Package and Pricing 💰💼

If you’re serious about getting paid speaking gigs, you need to have clear pricing and an organized system in place. Event planners need to know what to expect and how much they’ll be paying for your services.

What to include in your speaking package:

• A clear breakdown of your speaking fees (be transparent about your rates).
• Add-ons such as workshops, additional speaking sessions, or personalized coaching.
• Information about your travel expenses, if applicable, and how you handle booking logistics.
• Flexible packages that offer event organizers options based on their needs.

6. Build a Professional Speaker Website That Sells You 🌐🎯

Now, let’s talk about the final piece of the puzzle: your speaker website. This is the hub that ties everything together, making it easy for event organizers to find, learn about you, and book you for gigs.

What your speaker website needs:

• An engaging homepage that clearly communicates who you are and what you speak about.
• A media kit with your speaker bio, high-quality photos, and demo videos of your talks. Make sure this is easily accessible for event planners.
• A booking form that allows event organizers to get in touch with you directly, inquire about availability, and discuss fees.
• SEO optimization: Make sure your website is optimized for search engines with keywords like “how to get professional speaking gigs” and “how to get paid speaking gigs.” This will help you be found when event organizers search for speakers in your niche.

Having a professional speaker website is so much MORE than a digital business card. It not only helps you look legitimate and serious, but it also ensures potential clients can easily find you in the big wide world of the internet. And, once they land on your site, it ensures they know exactly what you offer and why they should choose YOU to inspire their audience!

Start Getting Paid to Speak Today 🎤💸

Now that you have the tools to get booked as a professional speaker and secure paid speaking gigs, it’s time to take action. By networking, crafting winning proposals, establishing your authority, leveraging testimonials, and creating a professional website optimized for SEO, you’ll start to see your speaking career soar.

At Three Day Launch, we help speakers create websites that not only attract clients but also drive bookings for paid speaking engagements.

Book a free discovery call today, and let’s talk about how we can help you get noticed, get booked, and get paid!