Too many coaches grind themselves into exhaustion chasing clients—either throwing spaghetti at the wall with random strategies or burning cash on ads that bring zero ROI. 😫
Then there are the coaches who know they don’t want to waste time or money. So, they put on their thinking caps, grab their notes, and cozy up to ChatGPT to start ideating.
But they never move past the idea phase to actually getting clients. (For my aspiring coaches who spend ideation time perfecting business cards in Canva—we call this “procrastibranding” 😉).
In both cases, the result is the same: A talented, passionate coach willing to put in the work… with zero clients to show for it.
So why doesn’t all this hard work—whether brainstorming or marketing—actually work to bring in clients?
Because whether you’re:
✔️ Doing all the things OR
✔️ Doing all the THINKs…
Without a strategic coaching foundation, the result is the same: wasted time, money, and frustration.
I’ve witnessed variations of both scenarios over and over from clients who come to me for solutions after spending tons on empty-promise programs or outlining ideas for years.
But don’t worry—this is exactly why we’re here. At Three Day Launch, I’ve created The Coach’s Cure, a 31-day guide designed to help you stop the overwhelm, get clients, and build a coaching business you can be proud of.
Let’s break it down, step by step, and get you back into business!
Days 1–10: The Coach’s Foundation 🔧🔑
In the first ten days, focus on laying the foundation for your coaching business, fixing what’s broken, and putting strategies in place to help you start booking clients. These strategies are designed to immediately create results and get you one step closer to your next coaching client.
1. Super Duper Niche
Niching down isn’t just about picking a topic—it’s about deeply understanding who you help and how you help them. Many coaches make the mistake of choosing a niche that’s too broad, making it hard to stand out).
The key:
Your niche should be specific enough to differentiate you. A strong niche statement clearly defines your audience, their problem, and the transformation you provide. If you’re struggling to attract clients, your niche positioning may be the missing link.
2. Create a Coaching Guarantee
One of my favorite (underutilized) conversion strategies in the coaching industry is the guarantee. Yep, traditional no-risk, money-back type guarantees we see all the time in the digital course space.
Guarantees for your coaching offer should always be conditional. Ie: The clients must do x, y, or z in order to qualify for the guarantee.
🔑 Here’s the key: You make that x, y, or z the critical thing your clients actually NEED to do to achieve the results they want in the first place.
This is how you make your coaching guarantee a win-win for everyone!
Click here for 50+ examples coaching guarantees you can use to inspire your own sales messaging.
3. Productivize Your Coaching Offers
One of the biggest mistakes coaches make is selling vague, unstructured coaching sessions. Instead of offering generic “one-on-one coaching,” create clear, outcome-driven packages that highlight the transformation your clients will achieve.
Think of your coaching as a product with a structured process, deliverables, and defined results. Clients are far more likely to invest when they see a tangible roadmap rather than an open-ended commitment. Packaging your expertise into a compelling offer increases conversions, improves client satisfaction, and positions you as a specialist rather than just another coach.
4. Price Positioning for Success
Pricing isn’t just about choosing a number—it’s about positioning your value.
Many coaches make the mistake of defining hourly or per-session pricing arrangements. Instead,use your “productivized” coaching offers to allow you the opportunity to price based on packages. This value-based pricing is built on market positioning, client expectations, and the results you deliver. Instead of pricing based on “what feels right,” align your pricing with perceived value and client outcomes. A well-positioned price creates confidence, attracts the right clients, and ensures your coaching is seen as an investment rather than an expense.
5. Create a 3-Step Signature Framework
A signature framework is a structured, repeatable method that defines how you guide clients from where they are to where they want to be. It simplifies your coaching process into three clear phases, making your expertise easy to understand, remember, and market. A great framework should be unique to your approach, action-driven, and client-focused.
Having a named methodology (e.g., “The Clarity-to-Confidence Framework”) instantly makes your coaching feel more structured, proven, and results-driven. This is what separates generalists from in-demand experts.
6. Use Psychology to Brand
Branding isn’t just about logos and colors—it’s about how you make people feel.
Instead of focusing on visual aesthetics alone, use psychological triggers to build connection and trust. This includes choosing colors that evoke the right emotions, crafting a brand voice that resonates with your audience, and using storytelling to make your message memorable.
A strong brand should position you as the go-to expert in your niche, reinforcing why you’re the right coach for your ideal clients. When done right, branding becomes a silent salesperson that builds credibility before you ever get on a sales call.
7. Build Lead Capture Automations
If you’re manually tracking potential clients or relying solely on social media DMs, you’re leaving leads on the table.
A lead capture system ensures that every visitor who engages with your content has an opportunity to enter your ecosystem—whether through a freebie, webinar, or consultation call. Automated lead capture helps streamline follow-ups, nurture relationships, and move prospects through your sales funnel efficiently. Without an automated system, potential clients will forget about you, even if they were initially interested.
8. Choose a Foolproof Freebie
A strong lead magnet (or freebie) is a powerful way to attract potential clients without hard selling. However, not all freebies convert.
If no one is downloading yours, it may be too generic, too long, or not solving an immediate pain point. A high-converting freebie should offer a quick win—something actionable that immediately provides value. Instead of a vague “coaching guide,” try a specific solution like “5 Mindset Shifts to Attract Your First Paying Client in 7 Days.” The goal is to create something so irresistible and valuable that people can’t help but sign up.
9. Automate Promotion
Even the best freebie won’t generate leads if no one knows about it. Automation allows you to consistently promote your lead magnet without constantly posting manually.
This can include automated email sequences, social media scheduling, and pinned content that drives traffic to your freebie 24/7. The key is to ensure your lead magnet is visible on your website, in your content, and across all relevant platforms. If your freebie isn’t bringing in leads, it’s time to audit your promotion strategy, not just the freebie itself.
Days 11–20: The Coach’s Content 📚📝
Once you’ve laid the groundwork, we’ll dive into content strategy and visibility. In this phase, you’ll learn how to deliver value and use your content as the key to attracting ideal clients.
1. Simplify Your Content Creation
One of the biggest mistakes coaches make is overcomplicating content. Instead of trying to be on every platform, focus on one primary platform where your ideal clients already hang out.
The key is consistency over quantity—posting one high-quality, valuable post per week is better than posting daily with no clear message. Your content should educate, inspire, and position you as an authority. When your audience sees you as the expert who understands their struggles and provides real solutions, they’ll be more likely to hire you.
2. Offer Free Discovery Calls
…but make sure they don’t turn into free coaching sessions! Discovery calls are a great way to convert potential clients—but only if done correctly.
Many coaches make the mistake of turning these calls into free coaching sessions, leaving clients satisfied but with no urgency to buy. A great discovery call should assess client fit, showcase your expertise, and guide them toward your offer.
Set boundaries upfront: frame the call not as a strategy session, but as a Discovery (or Sales) call. Your goal is to help them see why they need coaching, not to solve all their problems in one call.
3. Define Your Primary CTA
Every piece of content you create should guide potential clients to a clear next step—this is your Call to Action (CTA). The wrong CTA (like “Contact Me”) leads to confusion, while a clear, results-driven CTA leads to bookings. Instead of generic CTAs, use ones that create urgency and direct action, like:
✅ “Book Your Free Coaching Consultation”
✅ “Download the 7-Step Client Attraction Guide”
✅ “Apply for 1:1 Coaching (Only 3 Spots Left!)”
A strong CTA ensures your audience knows exactly what to do next—so they actually take action.
4. Optimize Your Website for SEO
Use keywords your ideal clients are searching for to ensure they can find you organically. Remember, a well-optimized website works 24/7 to bring in leads—without you constantly posting. 🙌
5. Tap Your Existing Network
Your next client might already be in your circle—but many coaches overlook this strategy. Instead of waiting for referrals, be proactive about reaching out. Reconnect with past clients, check in with people who showed interest in coaching but never signed up, and let your network know when you have new offers or availability. A simple message like,
➡️ “Hey [Name], I just opened up a few spots for [specific coaching program]. Let me know if you or someone in your network is interested!”
can lead to unexpected opportunities.
6. Define Your Ideal Client Hotspots
Where do your ideal clients already spend time? Whether it’s specific Facebook groups, LinkedIn communities, podcasts, or conferences, showing up in the right places increases your chances of being seen by the right people. Instead of hoping clients come to you, go where they already are.
Research three key places your ideal clients engage online and start adding value consistently—this builds trust before you ever make an offer.
7. Choose Your Primary Visibility Platform
Pick one platform to focus on for maximum impact, so you’re not spreading yourself too thin. Whether it’s Instagram, LinkedIn, YouTube, or TikTok, choose the platform where:
✅ Your ideal clients are actively engaging
✅ You feel comfortable creating content
✅ Your content format (video, text, audio) performs best
Once you establish authority on one platform, you can repurpose content for others—without exhausting yourself.
8. Form Partnerships with Aligned Vendors
A powerful way to grow your audience without paid ads is to partner with businesses and vendors that already serve your ideal clients. These could be therapists, financial coaches, fitness trainers, or other service providers who complement your niche.
Building referral partnerships creates win-win relationships where both parties gain exposure to new clients. Start by offering a free training, a valuable resource, or a special offer to their audience.
9. Use Testimonials & Case Studies as Sales Tools
Clients don’t just want to hear that coaching works—they want proof. Transform your testimonials into compelling before-and-after case studies that showcase real client results. Instead of vague praise like “This was amazing!”, highlight specific transformations:
➡️ “Before coaching, Sarah felt lost in her business. After our 6-week program, she landed three new clients and raised her rates by 40%.”
Seeing real success stories makes potential clients more confident about investing.
10. Plan a Daily Conversion Routine
Marketing doesn’t have to be overwhelming—it just needs to be consistent. A simple daily routine can keep you visible, engaged, and attracting new leads without burnout. Try this:
✅ 10 minutes engaging in comments & DMs
✅ One high-value post per day or week
✅ One direct offer (CTA) every few days
Over time, these small but consistent actions will compound into a steady stream of potential clients.
Days 21–31: The Coach’s Catalyst 🚀🔥
Now that you’ve set a solid foundation and put your content to work, it’s time to turn up the heat. In these final days, we’ll build on everything you’ve done to help you become a client-closing machine.
1. Nurture Your Email List
Your email list is one of the most valuable assets in your coaching business. Unlike social media, where algorithms control visibility, you own your email list—giving you direct access to your audience anytime. But simply having subscribers isn’t enough—you need to nurture them consistently. Send regular emails that provide value, insights, and stories while subtly reminding readers how they can work with you. Even if someone isn’t ready to buy today, staying in their inbox keeps you top of mind for when they are.
2. Offer Gift Collaborations to Grow Your List
One of the best ways to quickly expand your audience is by partnering with aligned businesses, influencers, or service providers who already reach your ideal clients. A gift collaboration allows you to offer a freebie (like a workshop, guide, or checklist) in someone else’s community in exchange for exposure. The key is choosing partners who serve a complementary audience but don’t compete with you—for example, a fitness coach offering a free mindset workshop in a nutritionist’s group.
3. Lead a Free Training in Your Aligned Vendors’ Group
Instead of always trying to build your own audience from scratch, tap into existing communities where your ideal clients already gather. Many Facebook groups, LinkedIn groups, and memberships welcome guest trainers who provide value to their members. Offer a high-value, no-pitch training that teaches something actionable while naturally positioning your coaching as the next step. The right training can establish instant credibility and bring warm, pre-qualified leads into your world.
4. Send Custom Reach-Outs to Your Hottest Leads
Not all leads convert immediately—some need a nudge in the right direction. If someone has downloaded your freebie, engaged with your content, or joined your email list, reach out with a personalized message. Instead of a generic “Are you interested in coaching?” message, use:
➡️ “Hey [Name], I noticed you grabbed my free [resource] last week! I’d love to hear what stood out to you. Are you currently working on [related goal]?”
This approach feels genuine, not pushy, and invites a real conversation.
5. Pitch Yourself to Be a Guest on Podcasts
Podcast guesting is one of the most underrated ways to get coaching clients. Unlike quick social media posts, podcasts allow you to go deep into your expertise while building instant trust with a warm audience. Research podcasts in your niche, pitch yourself with 3-5 valuable topics, and focus on delivering insights listeners can take action on immediately. When you position yourself as an authority, podcast listeners naturally become potential clients.
6. Follow Up with Old Clients
Your past clients are one of the best sources of new business—yet most coaches only focus on new leads. If someone has already worked with you, they:
✅ Know, like, and trust you
✅ Understand the value of coaching
✅ May need additional support
Check in with previous clients to see how they’re doing and offer a follow-up program, VIP day, or next-level coaching package. It’s easier to re-engage an existing relationship than to start from scratch!
7. Follow Up with Old Leads That Never Converted
Sometimes, people aren’t ready to invest in coaching right away, but that doesn’t mean they never will. Go back through your past inquiries and follow up with a personalized message like:
➡️ “Hey [Name], I know we talked about coaching a few months ago. If you’re still working toward [specific goal], I’d love to check in! Let me know if you’d like to chat.”
People appreciate the follow-up, and you’d be surprised how many finally say yes!
8. Create a VIP Day Intensive Offer
Some clients don’t want long-term coaching—they want fast results. A VIP Day is a high-ticket, one-day deep dive where you help a client achieve a specific transformation in one session.
VIP Days are great for clients who need quick momentum and prefer an intensive format over ongoing sessions. These can be structured as strategy days, implementation sessions, or workshops tailored to your expertise.
9. Ask Clients for Referrals
Happy clients love to refer—but only if you make it easy for them. Instead of waiting for referrals to happen organically, proactively ask your clients who else in their network could benefit from coaching.
To encourage referrals, you can:
✅ Offer a small incentive (discounts, bonuses, or a free session)
✅ Create a referral program that rewards them for introductions
✅ Simply ask! (Sometimes, the easiest way to get referrals is just reminding clients to send people your way.)
10. Speak at Virtual Summits & Conferences
If you want instant credibility and exposure, get in front of large, engaged audiences by speaking at virtual summits or industry events. Event organizers are always looking for valuable speakers, and this is a great way to establish authority, connect with new clients, and build relationships. Instead of pitching yourself as just another coach, frame your expertise around a high-impact talk that provides transformation. Many successful coaches credit public speaking opportunities as their biggest source of high-ticket coaching clients.
Ready to Transform Your Coaching Business? 🚀✨
Now that you have the tools, strategies, and systems to get your next coaching client and build a sustainable coaching business, it’s time to take action.
From building your foundational strategy to optimizing your content, SEO, and lead capture, you’ll be well on your way to booking clients and growing your business.
At Three Day Launch, we specialize in helping coaches like you build stunning, strategic websites so you can use your online platform to attract and convert clients.
Ready to create a site that’s as bold and impactful as your message? Let’s chat about how we can bring your vision to life.
